Google impressions01
915
+217%
Previously 289
The site began appearing for a broader set of search queries.
Real demo reportData as of September 5–7, 2026
Purifier.by × Cyrox
How an SEO rebuild unlocked search and AI visibility
We compared two periods around the rollout using Google Search Console, Google's dedicated generative-search report, Yandex Metrica and a technical review of the live site.
Verified at sourceGoogle Search Console
Growth in Google AI-feature impressions
22,7×
68 after implementation versus 3 before
August 4–18
3
August 20 – September 4
68
Sources: Search Console and Metrica. Comparable periods before and after the August 18–20, 2026 SEO release are compared.
Early movement
What changed across comparable periods
Google compares August 4–18 with August 20 – September 4. Metrica uses two equal 19-day windows: July 31 – August 18 and August 20 – September 7.
Google clicks02
27
+69%
Previously 16
Clicks followed reach, while CTR still needs improvement.
Google AI impressions03
68
+2167%
Previously 3
Page impressions inside Google's generative search features.
Organic visits04
158
+155%
Previously 62
Search-engine visits recorded by Yandex Metrica.
Search share of all traffic
50,4% → 78,6%
+28.2 percentage points according to Yandex Metrica.
Average Google position
30,3 → 24,2
An improvement of 6.1 positions. A lower number means a higher rank.
Dashboard screenshots
The numbers are visible in the primary reports
These are anonymized dashboard captures and an official PageSpeed test rather than recreated charts. Screenshots were taken on September 7, 2026.
Google Search Console
Generative AI report: 68 impressions from August 20 – September 4 versus 3 from August 4–18.
Яндекс.Метрика
Traffic sources: 158 organic visits and a 78.61% share from August 20 – September 7.
Google PageSpeed Insights · Desktop
Desktop lab test captured on September 7, 2026: Performance 98, Accessibility 97, Best Practices 96 and SEO 100.
Generative search
142
impressions in Google AI features over the last three months
Google is already using Purifier.by pages in AI results
Between June 6 and September 5, Search Console recorded 142 impressions in generative AI features. The strongest page is a useful guide to water quality across Minsk districts — not a catalogue or a promotional landing page.
Water quality across Minsk districts
Expert article
HoReCa carbonator catalogue
Commercial category
Homepage
Brand and range
Filter after a long idle period
Practical guide
Ecology
Topic landing page
What was implemented
A connected system, not one “magic file”
The movement coincided with a broad rebuild on August 18–20. Changes covered the technical foundation, page meaning and the links between pages.
Indexing
Reduced crawl waste from filters and empty pages, fixed catalogue and blog errors, and strengthened sitemap and robots.txt.
Internal links
Added server-rendered breadcrumbs, crawlable navigation, article-to-blog links and contextual paths to products and services.
Structured data
Unified canonicals and validated Product, BreadcrumbList, BlogPosting, FAQPage and WebSite markup without invented ratings or prices.
Brand trust
Published company and contact pages, legal details and service regions, connecting expert content to a real provider.
AI-readable layer
Allowed GPTBot, ChatGPT-User, ClaudeBot and Google-Extended, added llms.txt and stable text representations of key sections.
Search intent
Aligned the homepage and categories with real selection journeys and strengthened the Minsk, rental, service and HoReCa pages.
Technical snapshot
Semrush confirms the site's technical readiness
The August 31 audit covered 258 pages. Site Health is 98% — above the 92% benchmark for top-10% websites — while the dedicated AI Search Health score is 100%.
98%Semrush Site Health
100%
AI Search Health
0
critical errors
Semrush still reports 292 warnings: 251 URLs with a low text-to-HTML ratio and 41 pages with a low word count.
robots.txt and sitemap.xml availableready
AI crawlers allowedready
llms.txt publishedready
Canonicals unified on www.purifier.byready
Product markup: 6 valid pagesready
Breadcrumb markup: 13 valid pagesready
172 pages indexed by Googleready
AI impressions measured in Search Consoleready
292 Semrush warnings need reviewmonitor
External mentions and repeatable prompt trackingnext phase
Semrush Site Audit
A 258-page crawl: 98% Site Health, 100% AI Search Health and no critical errors.
Why the result matters
One metric did not grow—the whole organic channel did
More reach. Google impressions rose from 289 to 915, while average position improved from 30.3 to 24.2.
More traffic. Organic visits rose from 62 to 158, while search grew from 50.4% to 78.6% of all traffic.
More AI visibility. Impressions in Google's generative features rose from 3 to 68. The next measurement will show which pages turn that reach into inquiries.
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