Google Search Console
Connected
Standard and AI reports available
Real project · LegalTechData snapshot · September 7, 2026
Papira.by · document generator
How search architecture produced 15× more AI impressions
We rebuilt the page structure around specific user jobs, connected useful content with internal links and removed technical duplication. The first signals appeared in Search Console during the next 17-day window.
Primary verified signalGoogle Search Console
Generative search impressions
15×
15 impressions versus 1 in the previous comparable period—the first Papira pages are already appearing in Google's generative search.
Source: Google Search Console. Two equal 17-day periods are compared; clicks remained at 7.
Connected account check
Which project data is available
Search Console confirms visibility growth, while PageSpeed verifies the technical quality of the production website.
Yandex Metrica
No accessible counter
Papira is not in the connected account
PageSpeed Insights
Verified
Fresh production test
Results
What changed after the SEO release
In 17 days, reach grew 135%, AI impressions rose 15× and average position improved to 8.4. The next job is converting the new reach into clicks.
AI impressions01
15
up from 1 · 15× growth
Search Console · generative search
Total impressions02
348
up from 148 · +135%
Search Console · 17 days
Average position03
8.4
up from 8.8 · 0.4 better
Search Console
Clicks04
7
unchanged · 2.0% CTR
Search Console
Dashboard evidence
Search Console and PageSpeed, shown directly
The original dashboard screens show the domain, periods and values, so the result can be verified directly.
Google Search Console · performance
August 21–September 6 versus August 4–20: 348 versus 148 impressions, position 8.4 versus 8.8 and unchanged clicks.
Google Search Console · generative AI
Google's separate beta report: 15 Papira page impressions in generative AI features versus 1 previously.
Google PageSpeed Insights · Desktop
Lab test from September 7, 2026: Performance 99, Accessibility 97, Best Practices 100 and SEO 100.
What we changed
SEO built into the product—not bolted on
The work covered demand structure, indexability, content and the technical behavior of each page.
Intent-led pages
We separated tasks such as IBAN validation and amount-to-words conversion into focused landing pages with direct answers.
Technical hygiene
We normalized localized URLs, consolidated duplicates, introduced real 404 responses and made indexation predictable.
Internal connections
Tools and educational content were joined with internal links so both people and crawlers can follow the context.
AI-readable structure
Clear headings, concise answers, thematic blocks and a machine-readable RU/EN architecture make facts easier to extract.
Commercial impact
What is already working
- Papira now appears for more relevant queries: 348 impressions versus 148.
- Product pages entered Google's generative answers: 15 AI impressions versus 1.
- A fast website with SEO 100 removes technical barriers to indexing and conversion.
Next stage
How to turn reach into leads
- Rewrite snippets on fast-growing pages to recover CTR as reach expands.
- Expand document and utility clusters around commercial use cases.
- Measure again in 8–12 weeks and invest in the pages producing clicks and inquiries.
Your project next
See where search and AI already discover your website
We will show current visibility, find the strongest growth opportunities and implement the website and content changes ourselves.