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Website

UX/UI

Tg app

PURIFIER.BY

A website for Purifier.by: a clear online showcase of water filters where customers can quickly compare models and place an order.

What the business needed?

The Purifier.by team needed a platform where customers could choose the right filter on their own, without phone calls or long message threads. The catalog had to make it easy to navigate models, compare key specs and instantly see what’s in stock. The business also needed a website that could handle the entire purchase process without a manager stepping in.

Tools

What we built

Adaptive interface

Built with soft transitions and a calm palette to convey clarity, quality and ease of use

Online stock view

Users see current availability instantly, helping them choose faster with fewer requests

Simple online checkout

The full purchase flow works in one scenario, without calls, messages or extra steps

Updated catalog layout

Specs are structured for easy reading and comparison, making similar models simple to tell apart

Faster, smoother website

Pages load quicker under load; optimization reduces delays and makes navigation more fluid

Store admin panel

Tools for updating items, editing cards and managing orders keep the whole catalog organized

How the project was built

01 Business research

We studied the Purifier.by product, its audience and how people choose filters across cases

02 Market analysis

We reviewed rival brands, compared strengths and weaknesses and mapped scenarios users prefer

03 Website structure

We planned catalogs, product cards and the full path from first page to completing a purchase

04 UX and interface

We built wireframes and Figma screens with a clean look that supports clarity during selection

05 Site and admin panel

We built the frontend and backend and added an admin panel for catalog, orders and content work

06 Testing and launch

We checked key scenarios, refined details after testing and prepared the project for release