PURIFIER.BY
PURIFIER.BY
A website for Purifier.by: a clear online showcase of water filters where customers can quickly compare models and place an order.
What the business needed?
The Purifier.by team needed a platform where customers could choose the right filter on their own, without phone calls or long message threads. The catalog had to make it easy to navigate models, compare key specs and instantly see what’s in stock. The business also needed a website that could handle the entire purchase process without a manager stepping in.
What we built
Adaptive interface
Built with soft transitions and a calm palette to convey clarity, quality and ease of use
Online stock view
Users see current availability instantly, helping them choose faster with fewer requests
Simple online checkout
The full purchase flow works in one scenario, without calls, messages or extra steps
Updated catalog layout
Specs are structured for easy reading and comparison, making similar models simple to tell apart
Faster, smoother website
Pages load quicker under load; optimization reduces delays and makes navigation more fluid
Store admin panel
Tools for updating items, editing cards and managing orders keep the whole catalog organized
How the project was built
01
Business research
We studied the Purifier.by product, its audience and how people choose filters across cases
02
Market analysis
We reviewed rival brands, compared strengths and weaknesses and mapped scenarios users prefer
03
Website structure
We planned catalogs, product cards and the full path from first page to completing a purchase
04
UX and interface
We built wireframes and Figma screens with a clean look that supports clarity during selection
05
Site and admin panel
We built the frontend and backend and added an admin panel for catalog, orders and content work
06
Testing and launch
We checked key scenarios, refined details after testing and prepared the project for release
Tools
- React
- Next.js
- TypeScript
- Redis
- AWS
- Figma
- Vite